The Genre of Action:
Target Audience
The typical target audience of the action genre is usually 15-35 years old or teen to young adults. It appeals more to a male audience as well because of the fast-paced camera shots, action happening, and typical strong protagonists.
Genre Conventions with Content:
Conventions with content typically include high stakes and man vs man conflict that are centered around a main heroic protagonist who faces many obstacles, a clear antagonist that represent threats, themes that typically include justice, revenge, and sacrifice, and finally intense sets that often include fight scenes, car chases, and even huge explosion seen in movies like The Dark Knight. Sub-genres typically included are things likes superhero's, military, and action thrillers. All of these sub-genres typically include protagonists who have moral responsibility.
The Dark Knight
Action films typically rely on techniques to really give the movie that thriller and excitement feeling. Techniques typically included are rapid editing to develop intensity, tracking shots and handheld shots for ultra realism, close ups and extreme close ups to emphasize pain and expressions, and non-diegetic music for tension. This appeals to me for my project because I feel I can edit well enough to build excitement and develop a full theme within 2 minutes using all these various techniques.
Institutional Conventions:
Action films often associate themselves with high budget productions from major studios, structured by a straightforward narrative with a climax and resolution, built around a star actor, and usually developed into big name franchises. Conventions include trailers emphasizing stunts, posters with the protagonist, cross media synergy, and global marketing.
John Wick
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