Music Marketing Blog

 This Video presents the production process of me and my groups Music Marketing Project.

Music Marketing Blog Post Production Process.mp4

Music Marketing #1

 Music marketing Chart #1

Researching Roadrunner Records and Slipknot gave me a new appreciation for how much work goes into creating a band’s identity beyond the music itself. Slipknot, especially, feels like a perfect example of a group that built something bigger than just songs—they created a whole atmosphere and community. The masks, the jumpsuits, the chaos of their performances, and even the emotional vulnerability behind their lyrics all come together to form a world that fans feel a part of. It made me realize that their success isn’t accidental; it’s the result of years of carefully crafting who they are and what they represent.

What really stood out to me was how Slipknot connects with people on multiple levels. Online, they’re constantly interacting with fans, sharing behind-the-scenes moments, music video drops, and updates that make their audience feel included. But at the same time, their non-digital presence is just as strong. Their live shows, festivals, merch booths, magazine features, and physical albums all add a kind of authenticity that digital marketing alone can’t create. Seeing how they blend these two sides—modern digital tools and old-school metal culture—showed me how important it is for artists to meet fans where they are while still staying true to their roots.

Overall, studying Slipknot made me appreciate how complex the music industry really is. There’s an entire strategy behind how a band grows, communicates, and stays connected, and Slipknot has mastered that balance in a way that feels raw, emotional, and meaningful.

Mis-en-scene Blog post

 My group in the mis-en-scene project worked to fully represent our character using all types of representation from visual to audio. Our goals were to add props and objects, have the viewer be able to fully visualize the setting, and also have the viewer understand our character completely using auditory elements. Our character is a middle-aged single father librarian who helps kids learn and read. 

Follow Me!.mp4

Our group created many things to represent our character. Our character's name was Sam Sampson, and we represented him by including audios of him speaking about himself and him giving a tour of the library he worked at. We created images with Ai to give a visual representation of what Sam Sampson looked like. We created a small library in Roblox to visualize where our character works and added a small library with a book. We organized our character elements by starting with a description of our character using audio and then included the mood board on the next tab (we organized everything in tabs using chrome). Then after that it was a full tour of the library with a voice describing how much he enjoys being a librarian. Finally, we included a story time with Sam Sampson reading the book to the kids (viewer).

STORYTIME!.mp4

We developed our character using auditory elements and visual elements such as props. Some props that we used include a book, candy, and blankets/carpet. We located our character to work at a big and nice library. We developed the character using these types of elements by putting it all together with the auditory element of the project and it all eventually came together into one piece. We are proud of our project and how we represented our character and overall, we think we did very good in our project.
 

Library Tour.MOV

Introducing Myself!.mp4

Genre research blog post

 Action

What is Action?

Action is a genre that shows a series of a multitude of heroic quests, physical conflict, visually expressed stakes, and stock character roles. Some genre heavy conventions in action consist of stunt heavy film making, fast paced editing, and high production values. Some institutional conventions also consist of star-driven marketing and sequel strategies. The typical target audience for the genre action are teens to mid 30's adult males.

Genre Conventions - Content

The content within Action includes things such as heroic quests and more that will be talked about. Heroic quests specifically ensures that the central character pursues a set objective. Physical conflict consists of sequences of fights, shootouts, and chases. Stakes expressed visually usually consist of a character being in danger and a sense of urgency amongst the viewers. Stock character roles simply mean that a pair of characters correlate with one another like a hero and a sidekick.

Genre Conventions - Production Techniques

Production techniques are crucial within an action genre because they need to be executed correctly to give the feeling of an action movie or series. Stunt heavy film making is consists of large crews and stunt doubles or even the actors themselves doing stunts mixed with careful choreography. Fast paced editing and camerawork use rapid cuts, close quarter framing, and whip pans to give the fast-paced feeling. Sound effects like gunshots or even sword slashing help impact the camera work and editing. High production values are required because you need the budget for stunts, effects, and locations to be an able to film and shoot an action movie.

Institutional Conventions 

Institutional conventions such as star driven marketing, franchise and sequel strategy, event timing and release timing globally, and finally teaser driven campaigns.

Film Sample #1 - Demon Slayer Kimestu No Yaiba Infinity Castle Arc

Although an animated film, this film storngly embodies the action genre conventions. It features a clear goal alongside the protagonist Tanjiro Kamado, intense physical conflict such as sword fights and escalation of stakes such as the upper ranks (antagonists). The production of this film is rather exceptional using high quality animation, dynamic camera work through animation, and strong sound design impact all created by the company ufotable. The movie engages a global audience and the marketing behind the movie highlights battles and heroism.

Film Sample #2 - Dragon Ball Super Broly

The content within this movie is Goku and Vegets are forced to face a strong being named Broly, all three of the charecters push their limits to reach entirely new potential. The story features perserverence and tension. Production techniques within this film include a smooth animation style, dynamic camera movements, and fast paced choreography. The film uses vibrant colors and and energy effects. Instituional conventions were marketed globally with international screenings. Trailers highlighted created nostalgia and fandoms within Dragon Ball.

John Wick (2014)

The Bourne Identity (2002)

Terminator 2: Judgment day (1991)

Attack on Titan: The Final Chapters (2023)

Mission Impossible Fallout (2018)

Blog Posting Sound Project

 Sound Project #1 and #2 blog post

I learned how to create foley in the videos. I learned how to create synchronous foley sounds. I learned how to create a soundscape. I learned how to use a sound motif when creating sounds for my one-word film.

Sound project instructions #1- Tell a story through various sounds effects and auditory techniques. Choose a scene to develop the project and you may only use 7 words. Create an outline of what to accomplish. Four sound effects must be made using foley. 

Sound project instructions #2- Add sounds to your one-word film. Develop a list of sounds in outline form to implement them into your one-word film.

Approach to sound project #1- Our approach was to describe a high school football game of players warming up and then the game starting and the player breaking a bone. We executed this by using foley for sounds like breaking bone and players hitting each other.

Approach to sound project #2- Our approach was to use foley for most of the sounds, so we didn't have a problem synchronizing it to the one-word film video.

Brainstorming project #1- We brainstormed an idea simple but fun to create because you can imagine a lot going on during the audio. 

Brainstorming project #2- We decided to use foley because it would be best to synch our film to the sounds by watching the film and creating the sounds simultaneously. 

Outline #1- Our outline helped us because we knew exactly what was going to happen in order, so we knew to overshoot every scene trying to be described through the audio.

Outlie #2- Our outline helped us organize how we were gonna time our foley sounds to our video.

Editing resource #1- We decided to mostly fade our sounds so it can have a smooth feeling and not very choppy when trying to cut to a different sound and a smooth sound will help better understand what is trying to be exhibited.

Editing resource #2- Me and partner also decided to use fade and slow down some sounds we hadn't used for foley so it can sychronise better with one-word film.

Analysis #1- I think me and my partner didn't execute the soundscape well enough and we can do better on that

Analysis #2- I think me and my partner did not use enough sounds to represent what was going on the the audience and i also think that the sounds werent synchronised well enough to make the film look smooth upon firts look.

BassForseman_Soundscape_Per2 

OWFsound_Bass 

One Word Film

Basic Summary- Create a short film that represents a word. You must utilize camera shots and angles to help convey your story.

Brainstorming- Me and my partner visualized our brainstorming by going through a sequence of opportunities to try and convey what a film would look like with a person contemplating about their thoughts.

Storyboard- Our storyboard helped visualize our project because it helped us have an idea of how to set the scene we were aiming to achieve. The storyboard also helped describe what editing techniques we should utilize whilst filming the entire piece. 

Editing resources- Me and my partner used parallelism and jump cuts. In the film we used resources like dissolve, fade, pitch to black and white. 

Analysis- I think me and my partner conveyed the story well instead of using a montage of scenes and used the editing techniques well. I think we can improve on how certain shots need to be taking and how the camera angle and editing technique can further describe the scene or what is going on in the scene. 

OWF_Anciso_Bass